Soft Drinks Market – India
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 20.7 Billion
Market Size in 2033: USD 32.1 Billion
Market Growth Rate (CAGR) 2025-2033: 4.6%
According to IMARC Group’s report titled “India Soft Drinks Market Report and Forecast 2025-2033,” the market reached USD 20.7 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 32.1 billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033.
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India Soft Drinks Market Trends and Drivers:
- The Indian soft drink industry is undergoing a dramatic shift driven by increasing urbanization, higher disposable incomes, and evolving consumer preferences for convenient and refreshing beverages.
- The growing youth population and their inclination towards Western lifestyles are significantly boosting the demand for both carbonated and non-carbonated soft drinks in metro cities as well as Tier II and Tier III cities.
- The rising presence of soft drinks in contemporary trade and traditional retail outlets is enhancing product availability and consumer accessibility.
- The influence of both local and global brands has intensified market competition, leading to continuous innovation in flavor, packaging, and brand marketing strategies.
- The growing health-conscious consumer base is reshaping the market with the launch of low-calorie, sugar-free, and functional beverages enriched with vitamins, minerals, and herbal ingredients.
- Rising temperatures and prolonged summer seasons across the country are increasing seasonal demand, especially for flavored drinks, flavored water, and energy drinks.
- Celebrity endorsements and social media influencer promotions are strengthening brand loyalty, especially among young consumers.
- The expansion of online grocery platforms and food delivery apps is creating new sales channels, thereby enhancing overall market penetration.
- Government support through initiatives like ‘Make in India’ and investments in cold chain infrastructure is boosting production efficiency and distribution capabilities.
- The shift towards on-the-go lifestyles is fueling demand for ready-to-drink beverages and convenient packaging formats.
- Companies are incorporating indigenous flavors and ingredients such as nimbu (lemon), jaljeera, and masala to cater to local taste preferences.
- The adoption of green practices, including recyclable packaging and reduced plastic use, is rising in response to increasing consumer environmental awareness.
- The convergence of lifestyle changes, innovative product development, expanded distribution networks, and sustainability efforts is propelling the Indian soft drink market toward long-term, dynamic growth.
India Soft Drinks Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India soft drinks market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Product Insights:
- Carbonated
- Non-Carbonated
Distribution Channel Insights:
- Hypermarkets and Supermarkets
- Convenience Store
- Online
- Others
Regional Insights:
- North India
- West and Central India
- South India
- East and Northeast India
Request for customization: https://www.imarcgroup.com/request?type=report&id=20973&flag=C
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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